Happy Chinese New Year!
Welcome the Year of the Fire Horse – time made to gallop straight into pleasure! Our handpicked toys are perfect to stir up sparks and ride your desires wild.

February’s cold, damp chill in Hong Kong is no joke — and with Valentine’s Day and Chinese New Year back-to-back this year, it’s the perfect time to recharge, relax, and indulge. That’s why we’ve created the 2026 Fire Horse Year Happy Kit: your go-to guide to stay warm and turn up the heat

It's my turn to introduce the Kiko Foam Toy Cleaner.

Some pleasures are loud.
Others are whispered.

Explore our Valentine’s offers below and find the perfect match

Not all lubes behave the same — and choosing the right one can completely change how toys feel, how condoms fit, and how comfortable everything moves. Here’s a simple, practical guide to understanding what works best in real situations, using JO formulas as clear examples.

WOMAN FIRST is pjur’s women-focused approach to intimacy: comfort first, pleasure second (and often both at once). The idea is simple — different days call for different textures and sensations, and you get to choose what matches your mood. From light, everyday glide to a more natural feel, from soothing hydration to playful stimulation — pjur offers a whole wardrobe of options made with women in mind.

Start the year of passion with January's hottest novelties!

The countdown is over — 2026 is here, and it’s the perfect moment to gift pleasure, confidence, and unforgettable sensations.

If Emily in Paris has taught us anything, it’s that pleasure comes in many forms—fashion, food, romance, and the occasional chaotic decision. So what happens when we pair the show’s most iconic personalities with LELO’s most beloved designs? A match made in très chic heaven.

For three decades, pjur has shaped the world of intimate care with products built on trust, comfort, and German-quality reliability. As the brand celebrates its 30th anniversary, its story remains rooted in one guiding belief: intimate wellness should feel safe, natural, and consistently high-quality for everyone.