Not all lubes behave the same — and choosing the right one can completely change how toys feel, how condoms fit, and how comfortable everything moves. Here’s a simple, practical guide to understanding what works best in real situations, using JO formulas as clear examples.

WOMAN FIRST is pjur’s women-focused approach to intimacy: comfort first, pleasure second (and often both at once). The idea is simple — different days call for different textures and sensations, and you get to choose what matches your mood. From light, everyday glide to a more natural feel, from soothing hydration to playful stimulation — pjur offers a whole wardrobe of options made with women in mind.

Start the year of passion with January's hottest novelties!

The countdown is over — 2026 is here, and it’s the perfect moment to gift pleasure, confidence, and unforgettable sensations.

If Emily in Paris has taught us anything, it’s that pleasure comes in many forms—fashion, food, romance, and the occasional chaotic decision. So what happens when we pair the show’s most iconic personalities with LELO’s most beloved designs? A match made in très chic heaven.

For three decades, pjur has shaped the world of intimate care with products built on trust, comfort, and German-quality reliability. As the brand celebrates its 30th anniversary, its story remains rooted in one guiding belief: intimate wellness should feel safe, natural, and consistently high-quality for everyone.

Lubricants aren’t just about moisture—they’re about texture engineering, durability, and how they perform under real conditions. JO H2O lubricants are crafted to deliver not only reliable function but an experience that enhances comfort, ease, and performance throughout. Here’s how the right choice of lubricant can make a lasting impact.

Pleasure isn’t one‑size‑fits‑all. Your ideal toy depends on your personal style, mood, and what you’re curious to explore.

Let the passion sparkle with exclusive deals from top brands like Womanizer, We-Vibe, Arcwave, Pjur, Tenga, and Zalo.

We’re thrilled to announce sizzling Taketoys x Svakom Christmas Giveaway: Win 1 of 5 brand-new toys from the iconic brand

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